What Your Customer Wants
Tell them what you do, offer, or sell. Be clear
Should answer these questions: What do you do? How does it make my life better?
VALUE/SUCCESS
VALUE/SUCCESS
VALUE/SUCCESS
Problem
What’s getting in the way of your customers getting what they want? (Make sure it’s a problem you solve!)
Example Of The Problem
Example Of The Problem
Example Of The Problem
Example Of The Problem
Example Of The Problem
Example Of The Problem
A video that explains your authority on the subject
Differentiating statement
3 Step Plan
Break your process or solution down into three simple steps. This makes it easy for your customers to do business with you.
Step 1
Short description of this step
Step 2
Short description of this step
Step 3
Short description of this step
Agreement Plan
You have some options here. It can be “Our Promise to You” or “Our
Guarantee.” Or it could be your differentiators.
Ask, “What do my customers need to know to make a good decision?”
Thing 1
Short description
Thing 2
Short description
Thing 3
Short description
Thing 4
Short description
Testimonials
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Jon Doe
Apple CEO
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Jon Doe
Apple CEO
Failure Statement
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Offer
Here’s what you get:
- This is essentially, “what’s in the box,” for your product or service.
- It’s also good to mix in positive results your customers will experience.
- Bullet points are fine
- Wrap up the offer by selecting a success and stating a call to action like this: You get this, plus the confidence you’re living your best life when you purchase PRODUCT today!
Call to Action
List a failure your Hero will experience if they keep doing everything the same way they have. And the success they will achieve when they choose to work with you.
Include a brief description of what your Hero gets when they reach out to you. This can be a description of your discovery call, a walkthrough of the form they will be filling, or any other information that helps you set a clear expectation for what happens when they click the CTA.
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Guide Statement
Talk about WHY you care, how you’re SIMILAR to your customers, and why they can TRUST you to help you solve your problem.